Having a social media presence is essential for any business across every industry. Whether it’s posting updates and sales on Facebook and Instagram or posting informative blogs on LinkedIn, social media is a powerful tool for promoting your business. Most of the popular platforms haven’t been around for long, and more pop up every year, but if you’re not taking advantage of the opportunities social media presents, you’re behind the times. Social media is here to stay for the long haul, so your business needs to jump on the bandwagon before you miss out on valuable marketing and advertising opportunities.
Not sure that you have the time to market your business on social media? You’re not the only company that can’t always fit regular posts into their busy schedules. Thankfully, there are a variety of automation tools you can employ to make your life easier and still increase brand awareness.
Top Social Media Automation Tools
Social media for business is about growing your brand awareness, attracting new customers, and increasing your conversion rates. Through active posting, responding to messages, and engaging your followers, you can dramatically grow your business faster than traditional forms of advertising.
The best way to make a name for your business on any social media platform is to be quick and responsive. If you don’t have the time or available employees to monitor social media throughout the day, you can use an automation tool to do some of the work for you.
Here are some of the best automation apps and websites for growing your business:
Hootsuite is one of the better-known automation websites for social media. It is widely used across industries and influencers because it comes with a wide range of features that make posting on social media a breeze. You can use Hootsuite to monitor and auto-post on several platforms at once, as well as monitor what users are saying about your brand in real-time. The website comes with a post scheduler, analytics that tells you the best times to post, and a search feature to find the right influencers for your brand.
Hootsuite comes with a free trial and paid plans starting at $29/mo.
Buffer is another auto-post website that tracks the best times to post your content and then automatically displays your planned content for you. The tool includes comprehensive analytics that tells you how well your social media strategy is working so that you can switch things up if you’re off track. Buffer has a simple interface that integrates with your social media platforms seamlessly and is one of the best sites to automate your content.
Buffer comes with a limited free option and three paid plans starting at $15/mo.
CoSchedule is an excellent scheduler for content marketers and businesses with little time. You can schedule over 60 content posts at one time on several different platforms. If you do have the time to post on your own and are only looking for ways to keep track of your content, CoSchedule is one of the better content calendars available. CoSchedule also lets you respond to comments and messages directly within the website, streamlining your process.
CoSchedule comes with a paid option for a blog calendar at $9/mo. or a marketing calendar at $19/mo.
Mailchimp is most known for automating marketing emails, but it also comes with other options for automating your online presence. Use Mailchimp on your mobile device or desktop browser to create emails, newsletters, targeted and customized sales, physical mail, and landing pages. Mailchimp makes it easy to create a platform for your blogs, articles, and sales advertisements, and it integrates with your mailing list with a click of a button.
Mailchimp offers most of its services for free, and paid plans start at $10/mo.
With a little automation help, you can get your business in front of the right people on the frontend and working efficiently on the backend.
Topics: social media, technology, automation
