Posted by Punk POS ● Feb 23, 2021 11:15:00 AM

The Impact Of AI On Online Shopping Experience

When implementing E-commerce solutions, businesses have to compete with giant online merchants in the marketplace. Therefore, to stand out from the crowd, technologies should be used to make the business more efficient, versatile, and highly visible. The E-commerce industry's progress has demonstrated that businesses are ready to invest in technology when it comes to business growth and presence. 

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Advancements in artificial intelligence are impacting customer experiences as eCommerce solutions are becoming the new normal. E-commerce sales have increased tremendously while online purchasing experiences have become more efficient and personalized through AI. 

Bright Side Of AI Impacting Online Shopping Experience

The retail industry depends on multiple factors such as sales rates, customer satisfaction, and technology as businesses rush towards capitalizing on market trends. AI encourages a remarkable online shopping experience in which the user feels valued; their information is stored securely. Their priorities are understood while ensuring the whole process is consistently intuitive, thoughtful, and straightforward.

AI solutions in the eCommerce industry are not merely limited to product recommendations; they are significantly more versatile. Whether editorial content, newsletters, or menu navigation, AI-driven solutions are used to enhance the shopping experience on many levels. For instance, personalized addressing using distinct welcome texts or email marketing by adapting relevant content. 

Every customer desires to have a smooth shopping experience, and AI makes it possible. Whether you are searching for a product on the Shopify store or Amazon, you must have real-time results to make a decision about the purchase. AI enables customers to navigate comfortably within the online store and add products to their carts. Moreover, chatbots are getting advanced and are capable of interpreting user's queries. 

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Human mistakes are inevitable and can result in significant financial and reputation losses for the business. However, AI systems are correctly programmed and always take decisions based on the analysis of gathered information. Hence, it minimizes the risk for errors and obtains accuracy with great precision. 

Another significant role of AI in the online shopping industry is fraud prevention in online payments. Traditional fraud detection systems are not intelligent enough to defend against current fraud attempts. With financial provisions rising to tackle the global payment landscape's demands, AI ensures merchant compliance while aiding smooth customer experiences. 

Why Are Some Businesses Not Integrating AI With Their E-commerce Business?

Few companies still believe in avoiding the implementation of AI in their business. There could be four significant reasons:

  • Fear of change:

Companies are afraid to adapt, and that's why they cannot see how much technology can benefit their business.

  • Poor quality of data:

AI models require adequate past data to perform predictive management. Companies that don't have enough data can't get customized information from AI solutions.

  • Lack of expertise:

Companies believe that to integrate AI with their eCommerce businesses; every employee should have excellent technical expertise. However, it's not true. Anyone can learn AI-associated amendments without having a technical background.

  • Investment:

Every enterprise has a budget to worry about. Implementation of AI uses a significant amount of the company's capital and time. Technology won't boost sales overnight. Therefore, businesses avoid AI adoption as they don't know how to build a proper strategy to implement it. 

Is Artificial Intelligence A Risk?

As AI becomes more ubiquitous and sophisticated, the threats against its present and future pitfalls become louder. The primary concern is unemployment caused by the automation of processes. According to a study of Brookings Institution, 36 million employees’ jobs ranging from market analysis to retail sales can be done using AI. As technology becomes dexterous and can create jobs, numerous less educationally advanced employees can also become unemployed.

While unemployment is the most serious issue associated with AI disruption, it's only one among several potential risks. Malicious use of technology by hackers could threaten the security of eCommerce platforms. Moreover, due to AI's complex nature, intelligent systems are expensive to implement in businesses, and maintenance can also be led to additional expenditure. 

AI never learns by experience and is not built to perform any creative task. AI systems can't change their responses to varying environments. The systems are incapable of understanding the concept of legal or Ethics. Even if we need a slight change in the system, we have to re-assess and retrain the complete system. 

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The evolving user-friendly and automated artificial intelligence is a must-have tool for the significant growth of the eCommerce world. Whether we talk about customer service or marketing, AI can optimize online businesses as a whole and also different segments within them. Whatever your motive to integrate AI with an eCommerce platform, the potential is there to improve the way your online business operates. All you need to start is an unbiased attitude and readiness to embrace new opportunities whenever and wherever possible. 

Topics: digital transformation, artificial intelligence, online shopping, E-commerce