Attracting an audience to your brand is one of the key elements of ‘Inbound Marketing’. The goal of Inbound Marketing is to attract new people to your brand, engage with them, and make an effort to retain them, instead of pushing yourself on your audience or being the “attention seeker” which is usually what is known as ‘Outbound Marketing’. So how does brand awareness work in this situation? Brand awareness is when someone can recall or recognize a brand during conversations or otherwise, and follow the brand keenly. Here are 5 ways you can increase brand awareness through social media.
Imagine you’re at a party and you’re immediately drawn to the charming person making conversations with everyone. That’s how your social media page needs to be as well. Give it a personality. Don’t be vague. Figure out what attracts your audience. Do they like humour? Do they like to be edgy? The personality of your social media needs to be in line with your brand. Don’t make it a mechanical process of just posting. Spark life into each post making sure each adds a personal trait to your page.
You’ve probably already heard the social media tip #1 of ensuring you post regularly. But that’s not what we’re talking about here. Every post you put out needs to reflect your brand. Don’t switch personas or the language of your posts. Or even the visuals! Have a theme or a color scheme or some common trait for your visuals and language, and stick to it. This helps your audience identify you better without looking at your handle name.
Shareable content makes the world go round these days. Ensure your visuals are catchy. Before you put them up, think if it’s the kind of content you’d share with your friends. If you want more people talking and engaging with your brand, then it’s important to give them content they relate to or love enough to share it.
People love online contests, for the simple reasons that it’s easy and the thought of winning something is always exciting. Create a contest, and ask your audience to tag their friends, the more the tags, the more the follows for your brand, the more they tag, the better their chances of winning. It’s a fun and win-win situation for everyone!
It’s not all about creating content and putting it out there and hoping for it to do the trick. You have to actively participate in the conversation. Engage with influencers, listen to what people are saying about your brand. This could do a few things for you: like, know what people think of you, and give you insight into what content resonates with your audience. Reply to the posts they tag you in, be Social, be the charmer. If you appreciate them, they’ll return the love too.
Here is a great article as well on some social listening tools.
The key to having an amazing, ever-loving social media audience is to ensure you have a persona they can relate to. Once you’ve nailed that, align your posts to match that brand image. It’s a lot of trail and error, but that’s the fun part of marketing through social media. And don’t forget, be Social!